Why Operations Management is Crucial: Assignment Help
In today's highly competitive business environment, with its cutthroat competition and continuously changing customer needs, what sets apart the successful organisations from the failed ones? Often, the response lies in one area: Operations Management. Not a stodgy administrative task, operations management is the behind-the-scenes support pillar of an organisation, ensuring every product and service it offers is of the highest quality, on schedule, and within budget.
Looking at mobile game market leader Supercell, it is possible to see the drastic function operations management serves in attaining strategic success. This discipline goes beyond mere production; it involves the development of a system that is secure, efficient, and regulatory compliant. Operations function as the driving force that translates a corporation's strategic goals into tangible reality, a complex process that can best be understood through a systems diagram that charts the flow of resources, information, and products.
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Three Es and Five Performance Objectives
At the heart of successful operations management are the principles of the "Three Es": Economy, Efficiency, and Effectiveness. For a company such as Supercell, that means saving costs (economy), but without sacrificing the quality of their games (efficiency). The ultimate goal is effectiveness—creating a product that is the same or better than player expectations, and thus ensures long-term loyalty and profitability. It is in this constant balancing act of cost vs. quality that successful operations managers prove their worth.
They use five fundamental performance objectives in solving this issue:
Quality: Providing a bug-free and smooth gaming experience.
Reliability: Guaranteeing that game servers operate around the clock while ensuring updates are received within time.
Promptness: Responding to player feedback in a timely manner and releasing new content within a reasonable time.
Flexibility: Adapting to market change and customer demand by adding new game modes or features.
Cost: Controlling the cost of game development and upkeep for profitability.
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The Operational Excellence Discipline: From Linear Programming to Critical Path Analysis.
Operational excellence comes about through a structured and analytical process. Perhaps the most valuable tool in this process is the linear programming model, which enables operations managers to distribute resources—whether time, financial resources, or human resources—most effectively given certain constraints such as revenue levels or cost constraints. This quantitative method ensures that all resources are maximised to capacity, hence maximising output and reducing waste.
Second, tools such as network path and critical path analysis are necessary to keep track of complex projects, like a new game release. They assist in determining the most time-critical tasks and assigning resources accordingly to avoid delays and stay ahead of schedule. Quality is not a coincidence; it is the outcome of deliberate planning and ongoing monitoring, defined and controlled by such key parameters as lag time, issue resolution time, and most critically, customer feedback.
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